Lost In Riddim

Lost in Riddim is a proudly independent and black-owned boutique music festival held in Sacramento, California. The two-day festival has performances from some of today’s biggest stars across the world featuring genres such as afrobeats, R&B, dancehall, reggae, and more. We worked closely with the team to build out a brand and content strategy that focused on celebrating the beauty of African and black culture.

Lost In Riddim’s inaugural lineup included Burna Boy, Wizkid, Tems, Rema, Amaarae, Fireboy DML, Mr Eazi, Shenseea, Goldlink, and more.