Buzzfeed

Let’s #TalkAboutBias: A Social Experiment by P&G

Talking about bias is more important than ever. With racial injustices, social unrest and protests occurring around the world, we can no longer avoid engaging in these uncomfortable conversations. In an effort to foster these conversations, Buzzfeed and Procter & Gamble launched #TalkAboutBias, a social experiment that pairs everyday people together to have candid conversations about all forms of bias. With the help of Jesse Williams and Freddie Ransome, the social experiment examined the commonalities at the core of these issues. The goal with this effort was to broaden perspectives, build empathy, and spark change through dialogue. We were honored to help facilitate difficult conversations during a time of desperate need.